The 2023 Tribeca Festival, presented by OKX, today announced the Tribeca X speaker lineup, featuring leading voices in advertising and entertainment, along with Tribeca X Award official selections, which honor creators and brands that share a love of connecting consumers through storytelling.
On June 14, Tribeca X, in partnership with Tubi and Brand Storytelling, will convene thought leaders from media, brand, entertainment, and production to share perspectives and insights on what’s next for brand content during a new and dynamic era of powerful storytelling. Topics include AI-assisted story-finding, purpose-driven stories, the rapid proliferation of distribution channels, and creating a more diverse and inclusive creative industry. The event will also recognize the best story-driven filmmakers and brand collaborations of the year with the Tribeca X Award.
This year’s program will include a keynote from Diane von Furstenberg, Founder and Co-Chairwoman of DVF, in conversation with comedian Seth Meyers about the origins of her namesake company, her predictions for the fashion industry, and her advice for a younger generation of women entrepreneurs. In another keynote conversation, leaders at two iconic American companies, General Electric Global Chief Marketing Officer Linda Boff and General Motors Senior Vice President of Strategy and Innovation Alan Wexler will discuss how both experimentation and data-driven insights impact their brand narratives, what role corporate social responsibility plays in business, and how they leverage the power of storytelling to inform consumers during their companies’ moments of historic transformation.
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