MediaMation’s (MMI) MX4D® Technology used in Screenvision’s Xbox commercial

Screenvision Media and Xbox Push the Boundaries of Cinematic Advertising with Immersive Ad Experience using MediaMation’s (MMI) MX4D® Technology

Screenvision Media, a national leader in cinema advertising, has teamed up with Xbox to announce the national debut of two new cinematics that utilize MMI’s immersive MX4D Motion EFX technology in select theatres. The Xbox advertisements will provide moviegoers across America with a 4D motion ad experience that will run in select MX4D technology enabled theatres from September 14 – November 1.

“Screenvision Media strives to bring the newest and most innovative technology to our brand partners and we’re thrilled that Xbox will be the first advertiser to utilize this technology in all our MX4D enabled theatres nationwide,” said Christine Martino, executive vice president of Ad Sales, Screenvision Media. “MX4D gives our partners, like Xbox, the opportunity to seamlessly transform their traditional ads into disruptive, engaging and interactive experiences for moviegoers across the country.”

MMI’s MX4D technology is the newest evolution in the 4D cinema experience. It enables advertisers to convert any existing ad into an immersive experience via in-seat sensory technology and theatrical effects, including seat rumblers, wind generators, strobe lights, scent and more, allowing moviegoers to truly feel part of the action. Xbox’s advertisements, supporting the October 2 launch of open-world racing game “Forza Horizon 4” (September 14 – October 11) and Xbox Game Pass (October 12 – November 1), Microsoft’s gaming membership, are the first ads to utilize this technology to provide moviegoers a seat shifting, heart racing advertising experience.

“We’re proud to help Screenvision Media provide dynamic experiences and tailored, state-of-the art solutions to their advertising partners, like Xbox,” said Dan Jamele, Chief Innovation and Technology Officer, MMI. “We want to show how traditional ads can be further enhanced with MX4D technology and can’t wait to see the positive reaction in theatres.”


Arena of Valor World Cup Competition At TCL Chinese Theatre Imax

LOS ANGELES – JULY 27: Arena of Valor World Cup 2018 held at TCL Chinese Theatre IMAX on July 27, 2018 in Los Angeles, California

For 90 years the home of the most important events in cinema, the famed TCL Chinese Theatre Hollywood hosted one of the most important esports tournaments of 2018, the debut Arena of Valor World Cup on July 27 and 28.

“Arena of Valor” is the world’s top grossing video game, played in 100 countries, and it was the centerpiece for a first-of-its kind world class competition in Hollywood at the TCL Chinese Theatre’s IMAX theatre, lavishly converted over a week’s time into an Esports Arena.

Over 10 million people across the globe play “Arena of Valor” every day. It’s the world’s highest grossing game and most popular free app. Competitors at this past weekend’s TCL Chinese Theatre IMAX® event were chasing $550,000 in prize money and gamers the world over followed the competition’s live stream on,, and The Korean team won the competition’s World Cup Prize.

Keeping up with the changing face of entertainment and technology, the TCL Chinese Theatres launched into esports last year with the formation of its subsidiary company, Hollywood Esports, and recently unveiled its own, permanent esports venue at the TCL Chinese 6 complex. According to Robert K. Laity, CEO of Hollywood Esports, “competitive video gaming has emerged as such an important form of entertainment and is attracting a large audience of enthusiastic fans and to spectate and cheer for their favorite teams and players. We are pleased to be part of this community and serve as a host to such an important international tournament.”
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Gundam Live-Action Film In The Works

By Creative Media Times

Get ready, Mobile Suit Gundam is about to get a live-action feature film treatment, as Legendary and Sunrise are teaming up for the production, Variety is reporting.

The collaboration to produce the first ever live-action film of the popular mecha anime was announced at Anime Expo 2018 at the Los Angeles Convention Center.

The multibillion-dollar Gundam franchise is massively successful, having grossed over $5 billion in retail sale, animated films, models and books among others.

The original Mobile Suit Gundam debuted in 1979 and was set in a fictional universe Universal Century wherein human space colonies wage war against earth for their independence. It is here where we saw mobile suites, a new type of humanoid weapons.

Recently, one of the more popular Gundam mecha made a special appearance in Ready Player One, Steven Spielberg’s science fiction adventure film which references various pop-culture characters. It was a crowd pleasing cameo which sees the character battle against Mechagodzilla and possibly aided the film’s box-office success.

The film’s plot has not yet been revealed, and no actors or director is currently attached.

Legendary has a new film set for release this month in the form of Skyscraper, Dwayne Johnson’s latest action-thriller.


Villains Are The Stars In “LEGO DC Super-Villains” Trailer

By Creative Media Times

Warner Bros. Interactive Entertainment and TT Game have released a trailer for its new Lego game “LEGO DC Super-Villains,” which is set to release October 16 on PlayStation 4, Nintendo Switch, PC and Xbox One, confirming rumors that has been around for a few months now about the existence of the game.

Here, game players can create customizable super villain, who will be the main character to team-up with iconic super-villains Harley Quinn, The Joker, Poison Ivy and Lex Luthor among others in order to “foil the evil plans the incognito strangers have in store.”

As players progress in the game, players can upgrade the character with more powers and abilities to their custom villain.

Recently, Warner Bros. Games and TT Games have teased the game, after posting a tweet the says “chaos is coming.” It certain looks like action packed, hilarious and fun game to look forward to.

Here’s what the synopsis says:

In Lego DC Super-Villains, the Justice League has disappeared, leaving Earth’s protection to a newcomer group of heroes from a parallel universe, proclaiming themselves as the ‘Justice Syndicate’. Renowned DC Super-Villains from the ‘Legion Of Doom’ discover Earth’s newest heroes may not be the heroes they claim to be. With each player’s completely customizable Super-Villain character in command, this team of misfit lawbreakers must join forces to discover and foil the evil plans the incognito strangers have in store.


Marvel’s Guardians of the Galaxy: The Telltale Series Returns November 7

See the Official Trailer for the Final Episode Now. Episode five, Don’t Stop Believin’, will be available for download starting November 7, 2017.

Award-winning developer and publisher of digital entertainment Telltale Games, along with Marvel Entertainment, is pleased to reveal the launch trailer for the fifth and final episode of Marvel’s Guardians of the Galaxy: The Telltale Series.

Episode five, entitled ‘Don’t Stop Believin’,’ will be available starting November 7, 2017 for $4.99 USD or equivalent. Individual episodes, and the series as a whole, can be downloaded on PlayStation®4 computer entertainment system, Xbox One®, Windows PC, and Mac, as well as the App Store® and Google Play™.

The series is also available as a special ‘Season Pass Disc’ at retailers across North America for an MSRP of $29.99 USD and at retailers elsewhere across the globe. The special ‘Season Pass Disc’ includes episode one, ‘Tangled Up in Blue,’ and grants access to download the subsequent four episodes via online updates as they are released. Additional platforms for release are yet to be announced.

Episode description: In the aftermath of an unbearable sacrifice, the Guardians finally fracture. With her opposition in shambles, Hala renews her campaign of death and devastation, carving a path of indiscriminate destruction en route to Knowhere. If he hopes to avoid catastrophe (and save his own skin), Star-Lord must search his feelings, reunite his team, and mount one final mission to save the galaxy…again.

The series features a star-studded cast of voice talent, including Scott Porter (Friday Night Lights, The Walking Dead: The Telltale Series) as Star-Lord, Emily O’Brien (The Young and the Restless, Middle Earth: Shadow of Mordor) as Gamora, Nolan North (the Uncharted series, Pretty Little Liars) as Rocket, Brandon Paul Eells (Watch Dogs) as Drax, and Adam Harrington (The Wolf Among Us, League of Legends) as Groot.


Episode One of Telltale’s ‘Batman: The Enemy Within’ Now Available for Download on PS4

SAN RAFAEL, Calif., August 8, 2017 — Award-winning developer and publisher of digital entertainment Telltale Games, alongside DC Entertainment and Warner Bros. Interactive Entertainment, today premiered the inaugural episode of Batman: The Enemy Within, a new five-part game series that continues Telltale’s unique take on the Caped Crusader. Episode one, ‘The Enigma,’ is now available for download on Xbox One, PlayStation 4, and PC.

The series will become available on Mac later this week, and will come to both iOS and Android-based devices in early October. It will also be available at retailers across North America and Europe this October on a special ‘Season Pass Disc’ for Xbox One and PlayStation 4. The disc will include the first episode of the season, as well as download access to all subsequent episodes as they are released through an online connection.

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Nintendo Reportedly Working On SNES Classic

By AI Creative Media

The Japanese gaming giant Nintendo is apparently working on a miniature Super Nintendo Entertainment System (SNES) classic version, aimed at followers of the iconic gaming company’s nostalgia. This according to Eurogame, citing multiple sources close to the company.

If it goes as reported, SNES Classic will follow the company’s other hugely popular gaming console NES Classic Mini. So there is no doubt this will be another mega hit and will be Nintendo fans’ main focus, especially considering NES Classic was understocked and just days ago been discontinued.

Development of SNES Classic is apparently “already underway” so we might see a launch of the product this year.


PlayStation VR Reviews: generally positive

By Armando

As Sony prepares for the retail launch of PlayStation VR on October 13, joining the VR competition with Oculus Rift, HTC Vive and Google Daydream VR already in the mix, early reviews generally suggest positive opinion, with some expressing reservation that, although good, it just might be too early. That said, Sony is in a good spot within the VR competition, as there are 40 million PlayStation 4 owners. The headset is also competitively priced, with PlayStation VR almost half the price compared to most of its competitors.

Here’s some early reviews of PlayStation VR ahead of it’s October 13 release. You might also want to watch the unboxing to whet your appetite and find out what comes with the package.

The Guardian

Sony’s entry into the world of consumer virtual reality is an impressive start but it’s not yet the affordable high-end VR experience some are dreaming of

The New York Times

Virtual reality is still in its early days, and it’s unclear whether it will ever catch on with people beyond gamers. If you already own a PlayStation, spending a few hundred dollars for the headgear and accessories is a worthwhile purchase to get started on virtual reality.

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‘BATMAN – The Telltale Series’ Premieres Today for Download from Telltale Games and Warner Bros. Interactive Entertainment

San Rafael, Calif. & Burbank, Calif., August 2nd, 2016 — Leading and award-winning developer and publisher of digital entertainment Telltale Games, in partnership with Warner Bros. Interactive Entertainment, today released the season premiere episode of the highly anticipated BATMAN – The Telltale Series, now available for download.

BATMAN – The Telltale Series Episode One: Realm of Shadows makes its worldwide debut digitally today on PC from the Telltale Online Store, Steam, and other digital distribution services; on the PlayStation®Network for PlayStation 4; and on the Xbox Games Store for Xbox One®. The premiere episode will also be available later this week on Mac from the Telltale Online Store, Steam, and other digital distribution services; later this month on the PlayStation®Network for PlayStation 3, and on the Xbox Games Store for Xbox 360®; and the week of Sept. 13 for compatible iOS devices via the App Store, and for compatible Android-based devices via Google Play and the Amazon Appstore.

The series will also be available to purchase at retailers for a MSRP of $29.99 USD or equivalent starting Sept. 13 in North America as a special “Season Pass Disc,” which will include the first of five episodes in the season, and will grant access to the subsequent four episodes as they become available for download via online updates. The series will then be available to purchase at retailers across Europe beginning Sept. 16.

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Microsoft announces the next Xbox, Project Scorpio

By Armando

Microsoft has announced the next Xbox console, Project Scorpio. The head of Xbox Phil Spencer said he believes it will be the most powerful console ever during its E3 2016 briefing.

The long-rumored Project Scorpio is an enhanced version of the Xbox One, capable of running 4K-native games, and will also support VR experiences. According to Xbox chief Phil Spencer, Microsoft views the new device as much more than a simple refresh.

Microsoft also announced the Xbox One S, a slimline version of the original Xbox One, 40% smaller than the nearly 3-year-old launch model, comes up to 2 TB internal hard disk drive, supports 4K video and HDR feature.


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