On the heels of LAIKA’s 15th Anniversary re-release of its first film Coraline, which took in a record-breaking $56M at the global box office last Summer and Fall, the award-winning studio launched its first official immersive experience on the Roblox platform, Coraline: Evade the Others on Thanksgiving Day, November 28th, 2024.
Since its release, the gaming experience has been played by over 10 million unique users, earned a 90%+ rating, and regularly exceeds 5,000 concurrent players. The experience is playable on iOS, Android, PC, Mac HERE. A brand new, playable Coraline avatar is now available for purchase in the game and the Roblox Marketplace.
Coraline: Evade the Others, developed in partnership with Toya and the support of Roblox’s Partnerships team, quickly gained traction with players to become one of the top film-based games of all time on Roblox. Rather than a limited promotional experience, Coraline: Evade the Others is an ‘always on’ gaming experience with regular monthly updates that expand gameplay, characters, and environments. In under six weeks, the game has attracted over 17.5M visits, with over 300,000 average daily active users.
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