The recent launch of Todd McFarlane’s new monthly comic book, King Spawn #1, has shattered sales records. With just under a half-million pre-orders by comic stores retailers, this marks the single largest new superhero monthly title launch in the comic book industry in the past 25 years based on the standard sales formula of the comic book industry (non-returnable, non-retailer exclusive sales).
Total pre-orders of 497K are bigger than any Marvel new monthly superhero launch, including Ironman, Hulk, Thor, or Captain America issue in the past quarter-century. McFarlane’s King Spawn #1 also topped any DC Comics new monthly title launch for the past two and a half decades, including Batman, Superman, Flash, or Wonder Woman.
No Avengers or Justice League character has debuted a monthly book with sales numbers like King Spawn #1 in the 21st century.
The Spawn character was first introduced in 1992, with the release of Spawn #1, to a record of 1.7 million copies that still stands today as the highest selling, creator-owned comic issue of all time. Published by Image Comics (the third largest comic publisher in North America behind Marvel and DC), the Spawn character also set a record as the longest running, creator-owned comic on the planet when issue #301 was published in 2019.
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