by Ray Subers

Man of Steel was one of the most-anticipated movie events of the year, and from a box office perspective it did not disappoint.

Through Sunday, Man of Steel earned a fantastic $128.6 million—$116.6 million during the traditional Friday-to-Sunday period, and another $12 million from Thursday night group sales. That’s the second-best opening of 2013 so far behind Iron Man 3, and it’s a new record for highest opening ever in June ahead of Toy Story 3 ($110.3 million). The official three-day figure of $116.6 million ranks second all-time among non-sequels behind The Hunger Games.

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Warner Bros. Pictures’ highly-anticipated Superman movie, Man of Steel, has been rated by the MPAA. The film has received a PG-13 rating “for intense sequences of sci-fi violence, action and destruction, and for some language.” Sounds good, right?

Flying into 3D, 2D and IMAX theaters on June 14, the Zack Snyder-directed action adventure stars Henry Cavill, Amy Adams, Michael Shannon, Kevin Costner, Diane Lane, Laurence Fishburne, Antje Traue, Ayelet Zurer, Christopher Meloni, Russell Crowe, Michael Kelly, Harry Lennix and Richard Schiff.

In the film, a young boy learns that he has extraordinary powers and is not of this Earth. As a young man, he journeys to discover where he came from and what he was sent here to do. But the hero in him must emerge if he is to save the world from annihilation and become the symbol of hope for all mankind.

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Will Superman channel his inner darkness as Clark Kent struggles to have a normal life despite his hard-to-control superpowers?

By Joyce Chen

Superman may be getting a bit of a makeover next summer with the release of Zack Snyder’s “Man of Steel” blockbuster flick.

The film, the latest in a long line of narratives about the superhuman superhero, is set to follow the story of Clark Kent’s struggle to find normalcy in his everyday life on earth while juggling his natural-born powers from his native planet Krypton.

Christopher Nolan, the visionary director behind “The Dark Knight” series and “Inception,” will help produce the film, possibly lending a darker tone to the classically optimistic superhero tale.

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By Garth Franklin

“Batman Begins” scribe David Goyer says his work on the script for Zack Snyder’s upcoming Superman reboot “Man of Steel” shares a lot of parallels with his work on the Chris Nolan Batman trilogy.

BadTaste reports that Goyer spoke at Rome Fiction Fest this week and said what he and producer Chris Nolan are doing with “Man of Steel” is to try and “bring the same naturalistic approach that we adopted for the Batman trilogy. We always had a naturalistic approach, we want our stories to be rooted in reality, like they could happen in the same world we live in.”

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An insider asks if the geek crowd is still the best audience on which to blow marketing budgets.

Here we go again, another July, another parade of movie stars and executives heading south to peddle their wares at Comic-Con. But before we all spend crazy money jetting in talent, booking lavish parties and crafting just the right teaser-trailer package, think for a moment: Is the Comic-Con crowd still the best audience on which to be blowing our marketing budget? A decade after Hall H became Hollywood’s must-stop venue on the path to the multiplex, what if Comic-Con is sort of over?

After all, many would argue that the people who attend every year would see a genre movie or superhero tentpole no matter what. And the rest of the moviegoing public increasingly doesn’t care much whether the fanboys love or hate something. Three words: Cowboys & Aliens. Last year’s toast of the Con flatlined at the box office.

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