The Dark Knight Rises’ awesomely complex viral marketing campaign

photo: Warner Bros

Fans unlock the stunning new trailer for Christopher Nolan’s upcoming blockbuster one frame at a time by spotting strategically-placed graffiti all over the world

A new trailer for the surefire summer blockbuster The Dark Knight Rises was released Monday night — and Batman’s superfans worked hard to get it. (Watch the video below.) As part of a buzz-driving marketing campaign for the final installment in Christopher Nolan’s Batman trilogy, Warner Brothers announced the trailer on the film’s website, telling fans that to see it, they had to help the Gotham City Police Department locate Batman by tracking down hundreds of pieces of graffiti from around the world. For every piece of graffiti that a fan found and tagged on social media, Warner Brothers unlocked a frame of the trailer.

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The Avengers Success Makes Justice League Film Inevitable?

By Joseph Kratzer

Avengers Vs. Justice League

So with hundreds of reviews for The Avengers (Avengers Assemble in the UK) ranging from awesome to possibly the best comic book movie yet, Marvel Studios and its parent corporation, Disney, have a long, prosperous road ahead of them in terms of blockbuster franchises. That is as long as they continue to hire similarly talented and capable story tellers like Joss Whedon to take the helms.

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‘Amazing Spider-Man 2’ in the Works With ‘Star Trek’ Writers

The Amazing Spider-Man movie doesn’t open until July 3, but Sony is already hard at work developing a sequel.

The studio has tapped Star Trek and Transformers writing team Alex Kurtzman and Roberto Orci to work the screenplay for The Amazing Spider-Man 2.

Spider-Man, which reboots the franchise under the direction of Marc Webb and actor Andrew Garfield, has a screenplay written by Alvin Sargent, Steve Kloves and James Vanderbilt.

Source: Hollywood Reporter >>

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