By Niy Birden
Dutchess – BMG
Today, B.E.P member Fergie released her highly (and we do mean highly) long-awaited album Double Dutchess after a staggering 11 years. You thought 3 years was a long time? Or even 5? Try again.
But Fergie has always been one to surprise her audiences. While her absence has been one of constant discussion, she has been kind enough to surprise us with generous music tidbits, such as her infamous star-studded “M.I.L.F. $” released earlier in the year, and a few others. But now, Fergie has made it a point to let us know: we’d better not forget who she is. While her visuals do mostly differentiate with tone and genre, the effect makes us remember why we loved dancing to and watching her bangers like “London Bridge” and even “Fergalicious”. With a complimentary visual album slowly making its way into the YouTube-o-sphere, here’s a glance at her new album, Double Dutchess:
The album starts off with “Hungry”, a dark pad complimented with an even-darker foreign sung sample, and immediately we hear Rick Ross’ authoritative voice, having Fergie back him up. It’s a bit weird to hear Fergie, of all people, adapting to trap music, but it is fair to say that she was a part of one of the most commercially -successful and impactful rap groups ever, that being Black Eyed Peas. It was no secret that they were not afraid of adapting to new sounds.
In fact, their sound is what helped the hip hop/rap genre incorporate a new pop integration. Some heavily criticized it, but eventually a very large amount of people globally all decided that the music was of noteworthy cause. For that reason being, if there are any female rappers that have the full right to play along with new sounds unashamedly, it is definitely Fergie Ferg. She actually sounds more authentic, compared to even most newer male rappers. The traditional snare hits, paired with the chorus, cello-like pad and glitch effect, opens up the album in a very, as she so fairly puts it, ambitious way.
Both she and Ross do a very nice way of giving off the “Hungy” vibe. The paired music video also of course seals in the deal. It’s suffice to say that Fergie’s really taking a leap visually. An early shot of the video shows Fergie looking into a device normally worn during eye exams, immediately finding a similarity to the album art cover of Justin Timberlake’s 2012 album The 20/20 Experience. And the rest of the video makes the perfect thematic change from her previous videos with its dark-toned colors in high contrast and trippy double-shots. Very fitting for a modern rap video. The car, the smoke, but still Fergie’s glamour.
Continue reading →
