The boutique fitness boom wasn’t all good vibes and motivational playlists.
SPIN WARS, a new documentary from director Philip Byron, digs into the messy, billion-dollar rise of indoor cycling studios like SoulCycle, Flywheel, and Peloton. The film premiered at Tribeca and pulls back the curtain on an industry built on ambition, betrayal, and what Byron calls “toxic sweat.”
It’s a high-energy look at how spinning went from niche workout to cultural phenomenon, and the ugly side of “mind, body, soul” branding that came with it. The doc features Katie Couric, comedians Heather McMahan and Mary Beth Barone, author Jill Kargman, and creators Brandon Kyle Goodman and Anna Roisman.
Byron co-wrote the film with James Thayer and produced it alongside Jillian A. Goldstein.
SPIN WARS releases this December. For an industry that sold empowerment and community, the real story behind the scenes is a lot sweatier than anyone let on. Independent filmmakers continue proving that the best stories aren’t always feel-good ones.
Sean Ono Lennon is stepping behind the camera for the first time with “threeASFOUR: FULL CIRCLE,” a documentary about three designers who’ve been challenging the fashion world for over 25 years.
A dystopian saga 30 years in the making is finally coming stateside.
When Japan’s oldest film studio faced financial collapse in 1971, it made a move nobody saw coming. Nikkatsu ditched mainstream productions entirely and pivoted to erotic cinema.
Twelve killers walked into Oak Valley on Halloween night. Only one survived. Now the rest get their moment.
Marcus Belgrave made his professional debut at 12. He performed with Ray Charles, Charles Mingus, and Motown’s Funk Brothers. He mentored generations of musicians and helped shape Detroit’s jazz scene. But chances are, you’ve never heard of him.
A cop on the run crosses into Uruguay and accidentally finds a new life. That’s the premise of A Loose End, Daniel Hendler’s Venice-selected thriller-comedy that just landed Uruguay’s official submission slot for Best International Feature at the 99th Academy Awards.
The boutique fitness craze looked like enlightenment from the outside. Inside, it was ambition, betrayal, and a whole lot of sweat.
A Vietnam vet escorts his dead comrade’s body across America by train, slipping between memory and madness as the country around him tries to look away.