By Noel Randewich
SAN FRANCISCO (Reuters) – PC chipmaker AMD’s chief executive is betting that its larger rival Intel has overestimated consumers’ willingness to pay top dollar for a new category of premium laptops.
Riding the coat-tails of Intel’s most expensive marketing push in a decade, new processors from AMD have been chosen for a handful of upcoming laptops in a wave of sleek personal computers with features like “instant on” made popular by tablets.
Targeting mainstream shoppers, thin laptops with AMD’s chips, previously code named Trinity, are set to sell in the $600 range, similar to many of the bulkier laptops now on the market and significantly cheaper than the high-end, Intel-powered ones increasingly appearing in stores.
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