UK tour operator Jet2 is teaming up with Adobe to bring personalized AI features to its 10 million customers.
The multi-year partnership centers on Adobe CX Enterprise Coworker, which uses AI to help Jet2 staff deliver customized travel recommendations at scale. The system will suggest destinations based on each customer’s booking history and preferences, from family resorts to city breaks, and create daily itineraries for travelers already on vacation.
Jet2 will also use Adobe’s content tools to produce on-brand material faster. Adobe Firefly Foundry lets the company build custom AI models trained on its own assets, while Adobe Brand Intelligence keeps outputs consistent across platforms.
A new joint Customer Experience Lab will bring Adobe engineers and Jet2’s digital teams together to test and build new AI services, like smarter ways to match travelers with trips that fit their style.
“Customers know they will always receive a VIP experience when they holiday with us,” said David Hills, Jet2’s chief customer officer. “Working with Adobe will enable us to serve our customers even better, using the power of AI to make every interaction more personal, more relevant, more timely and always helpful.”
Jet2 is the UK’s largest tour operator and third largest airline, flying from 14 UK airports.
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