New Cadence Productions (NCP), which recently announced a 10 Episode order for its reboot of the hit series “The Brothers Garcia,” now called “The Garcias,” announced today that HBO Max will stream the HA Comedy Festival, for a second year. The festival takes place in the historic Riverwalk Area of San Antonio, TX this September.
The first annual Festival occurred in February of 2020, over three days in five venues with 21 shows and 46 comedians. It was and remains the largest showcase of Latino comedic talent in the world. The prerecorded live finale of the first festival, hosted by comedian Anjelah Johnson and featuring celebrities Eva Longoria, Eugenio Derbez, and Danny Trejo, streamed on HBO Max in August of 2020 to rave reviews and a won a recent NAMIC award beating out the Fresh Prince Of Bel-Air Reunion and several others.
Jeff Valdez, creator of the festival and NCP co-founder, states: “I am pleased that HBO Max believes in the future of this festival by ordering a second special. The first year, although challenging, yielded fantastic results, such as a staggering 93M Digital Impressions, and a viral 24M Views on HBO Max’s TikTok account.”
Sol Trujillo, co-founder of NCP, says: “The New Mainstream Audience, largely driven by the Latino Cohort, is very important to the entertainment and news media sector of our economy. We look forward to successive years of bringing this festival to the public and are thrilled that HBO Max understands that and is supporting it. We are also pleased that HBO Max is partnering with us and that our title sponsor AT&T, like us, recognizes the value of this audience.”