Box Office Shocker: ‘Avengers’ Opens to Record Shattering $200.3 Million

by Pamela McClintock

The Disney and Marvel Studios tentpole makes history in nabbing the biggest opening of all time in North America; globally “Avengers” has earned a massive $641.8 million in 12 days.

Joss Whedon’s The Avengers has set a new bar in opening to a walloping $200.3 million at the domestic box office, the largest debut ever and kicking of summer 2012 in high style.

The Avengers — marking a major victory for Disney and Marvel Studios — easily dethroned Harry Potter and the Deathly Hallows: Part 2, which opened to $169.2 million last summer, then the largest number in history.
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The Dark Knight Rises’ awesomely complex viral marketing campaign

photo: Warner Bros

Fans unlock the stunning new trailer for Christopher Nolan’s upcoming blockbuster one frame at a time by spotting strategically-placed graffiti all over the world

A new trailer for the surefire summer blockbuster The Dark Knight Rises was released Monday night — and Batman’s superfans worked hard to get it. (Watch the video below.) As part of a buzz-driving marketing campaign for the final installment in Christopher Nolan’s Batman trilogy, Warner Brothers announced the trailer on the film’s website, telling fans that to see it, they had to help the Gotham City Police Department locate Batman by tracking down hundreds of pieces of graffiti from around the world. For every piece of graffiti that a fan found and tagged on social media, Warner Brothers unlocked a frame of the trailer.

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The Avengers Success Makes Justice League Film Inevitable?

By Joseph Kratzer

Avengers Vs. Justice League

So with hundreds of reviews for The Avengers (Avengers Assemble in the UK) ranging from awesome to possibly the best comic book movie yet, Marvel Studios and its parent corporation, Disney, have a long, prosperous road ahead of them in terms of blockbuster franchises. That is as long as they continue to hire similarly talented and capable story tellers like Joss Whedon to take the helms.

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