By Robert Hof
For once, an Apple product isn’t the hottest piece of hardware on the scene. This week, at least, that highly enviable status goes to Google‘s new Nexus 7 tablet. According to reports, several retailers are sold out of the 7-inch tablet, and even Google’s own online store only has the cheaper 8-GB version.
Of course, you have to remember that selling out doesn’t mean much without knowing how many sold out. This is a classic Apple ploy, though to give Apple credit, it usually turns out later that it sold a ton of whatever sold out. No matter, selling out a product shortly after its release still works great as a marketing tool, as you can see from the coverage gushing about “incredible demand.”
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