Indie pop/rock trio half•alive have released their third studio album, Persona, available to stream and purchase here today via Virgin Music Group. The bold, cohesive and compact body of work that touches on love, anger, longing, crisis and estrangement. Throughout 11 tracks, half•alive explore what it means to be human – how do personalities develop and how does the outside world perceive you. At the end of it all, they challenge you to answer the question – are you looking or are you seeing?
The creative lengths of this band know no bounds as they have teamed up with Ray-Ban for the video for new song “All My Love (Imperative)” filmed entirely on the new Ray-Ban Meta Smart Glasses – watch here “A consistent state of busyness is normal in a city like Los Angeles. We don’t know how to rest. We don’t know how to differentiate what we do from who we are,” shares Josh Taylor. “We are all guilty of responding to the simple ‘how are you?’ with a knee jerk ‘I’m good, I’m really busy’ to try and attach our degree of hustle to our self worth. ‘All My Love’ is poking at the idea that worth is downstream from work.
Fans will get a chance to hear these songs live on their Persona World Tour, produced by Live Nation, kicking off next spring. Full of top-notch production, incredible dance choreography, and unique arrangements of their catalog, half•alive is truly a band that you have to see live.
