By Creative Media Times

Warner Bros. unveiled a new trailer for “It” during San Diego’s Comic Con last week and now it’s been released for everyone to see.

The new trailer focuses more on the horror and scares which Pennywise The Clown will bring with him. While the last trailer established the cast and an 80s inspired setting, it also provided a good build up to this new creepy trailer, which showcases the very first time that we are hearing the menacing evil clown speak.

The film’s first trailer broke records for most views within its 24-hour period of release, illustrating just how high anticipation is for the film.

In an interesting casting choice, Swedish actor Bill Skarsgård (“Simple Simon, Allegiant, and Hemlock Grove”) plays Pennywise. The film is based on Stephen King’s 1986 novel and directed by Andrés Muschietti from a script by Chase Palmer, Cary Fukunaga and Gary Dauberman.

“It” will be out in theaters on Sept. 8.