Cyber Monday Hits Record $13.3 Billion in Online Spending with Majority of Sales Driven by Mobile

adobeToday, Adobe (Nasdaq:ADBE) released online shopping data for the 2024 holiday season covering Cyber Week, the five-day shopping period from Thanksgiving through Black Friday and Cyber Monday. Based on Adobe Analytics data, the report provides the most comprehensive view into U.S. e-commerce by analyzing commerce transactions online, covering over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe Analytics is relied upon by the majority of the top 100 internet retailers in the U.S.* to deliver, measure and personalize shopping experiences online.

Consumers spent a total of $13.3 billion on Cyber Monday, up 7.3% YoY, and surpassing Adobe’s initial projection of $13.2 billion. In the peak hours of 8 pm to 10 pm, consumers spent $15.8 million every minute. Cyber Monday remains the biggest online shopping day of all time, as shoppers took advantage of bigger-than-expected discounts in categories such as electronics (peaking at 30.1% off listed price), toys (26.1%), apparel (23.2%), televisions (21.8%), and computers (21.5%).

Cyber Week (the five days from Thanksgiving to Cyber Monday) brought in $41.1 billion online overall, up 8.2% YoY. It was bolstered by record spending online during Thanksgiving ($6.1 billion, up 8.8% YoY), Black Friday ($10.8 billion, up 10.2% YoY) and over the weekend of Nov. 30 and Dec. 1 ($10.9 billion, up 5.8% YoY). Adobe expects the full holiday season (Nov. 1 to Dec. 31, 2024) to hit $240.8 billion, up 8.4% YoY.

Deals are expected to linger in the weeks ahead. After Cyber Week, discounts will come down from their peaks, but shoppers can still find good bargains through December 2024 in computers (peaking at 18% off listed price), toys (18%), electronics (17%), televisions (17%), apparel (17%), sporting goods (16%), and appliances (14%).

“While Cyber Monday remained the season’s and year’s biggest online shopping day, year-over-year growth was stronger on both Thanksgiving and Black Friday,” said Vivek Pandya, lead analyst, Adobe Digital Insights. “Early discounts were strong enough that many consumers felt comfortable hitting the buy button earlier on during Cyber Week, with Cyber Monday becoming ‘last call’ for shoppers to take advantage of big holiday deals.”

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Poster And Trailer For Mystery drama “Midnight Taxi”

midnight-taxiDriving a Black Cab night after night is a quiet and simple life for Eddie Carter, but when Eddie’s daytime sleep schedule is disturbed by construction work next door, he finds his nighttime shifts requiring more coffee and exhaustion setting in. After pulling over for a break one night, he awakens to a terrifying situation: ahead of his cab is the body of a murdered woman.

After this gruesome discovery and reporting it to the police, Eddie tries to move on by the sight and his tiredness haunts him. The following night he awakens from a dream of the murder scene to find that he has started sleepwalking again, a condition he suffered from as a child. Panic creeps in as he realises that there is a chance he may have been involved in the woman’s murder.

In an effort to clear his conscience, Eddie starts to quietly investigate the murder on his own. With the help of frequent customer, investigative journalist Adam Blomfield, and high-end escort Karli as a window into the underground world of London’s sex industry, Eddie soon finds himself immersed in the murky depths of a city he’s been blindly driving through for years.

MIDNIGHT TAXI is written and directed by Bertie and Samantha Speirs. Cinematography and editing by Bertie Speirs. Composed by Jake Bradford-Sharp. A Little Nipper Production.

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