Broadway Production Of “Frozen” Hits Broadway

By Creative Media Times

New York got some real cold weather this week as Frozen The Musical opened on Broadway. After a trial run at the Buell Theatre in Denver, Colorado last year, the stage musical finally opened Thursday night at New York City’s St. James Theatre.

Expectations are high for the musical, given the built-in audience that comes with its film version. Produced by Disney Theatrical Productions, Frozen is a stage adaptation based on the popular 2013 Disney movie of the same name and is directed by Tony winner Michael Grandage, with its characters created by Jennifer Lee (Zootopia), who also wrote the film and wrote the book.

The film Frozen brought Disney to its animation glory, grossing more than $1.2 billion at worldwide boxoffice, with a sequel set for release next year.

The film’s popular anthem “Let It Go,” about the film’s lead Elsa’s realizing her dark magic, was similarly successful, becoming one of that year’s best-selling songs. Performed on the stage by Caissie Levy as Elsa, the song is undoubtedly one of the musical’s most anticipated highlights.

So far, “Frozen” is a big seller in its debut. According to Variety, it has grossed $926,840 for just four performances, and may be on its way to joining other Disney hits on Broadway such as The Lion King and Aladdin.