by John Gaudiosi

The company enters the video game business with a product that offers hundreds of streaming games through Gaikai cloud service.

Samsung Electronics Co., Ltd., is showcasing its cloud-based gaming service, Samsung Cloud Gaming, at E3 2012. Samsung Cloud Gaming, developed in partnership with Gaikai, a leading cloud-based video game platform provider, will stream a mix of family-friendly and AAA video games directly to owners of 2012 Samsung LED 7000 series and up Smart TVs in the U.S. Within 12 months over 40 million TVs are expected to be able to stream console-quality hit games without needing any console or upgrades.

Samsung Cloud Gaming gives Smart TV users instant access to some of the video game industry’s biggest titles, without any need to download, install or patch/update games. In under a minute, consumers can find and start playing some of the most popular game titles on the market.