By Beth Greenfield
Laundry: like it or loathe it, it’s got to get done. Or does it? Maybe not, if the creator of a new no-wash shirt has his way.
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Clothing company Wool & Prince, founded in New York City by entrepreneur Mac Bishop, has developed the “better button-down,” a tailored men’s shirt that can be worn for 100 days straight with “No washing. No dry cleaning. No wrinkles. No odor.” Funding has come from a Kickstarter campaign, which had already pulled in more than $167,000 on Tuesday—putting it $135,000 past its goal way before its May 22 deadline. While the retail price has yet to be announced, shirts are available to Kickstarter investors for $98 each.