Samsung Electronics Co. is bringing curves to its smartphones.
At a launch event held in Seoul Wednesday for the Galaxy Gear smartwatch, Samsung announced its plans to release a mobile phone with a curved screen in October.
While the company declined to provide details on the phone’s specs, one of its latest patent filings in South Korea suggest the screen could be curved slightly inwards.
Samsung has been busy applying curved designs to its vast array of television models, unveiling 55-inch and 65-inch ultra-high-definition TVs just this month.
Despite the official argument that curves on TVs provide a better viewing experience from all angles, these designs have generally been perceived more as a marketing tactic. Convincing phone users that a curved screen works better could be a tougher sell.