After years of development and research, Nike has announced the HyperAdapt 1.0 will hit stores by November this year. The announcement came from Nike’s public relations director Heidi Burgett through a tweet, announcing appointments to “experience and purchase” HyperAdapt 1.0 by November 28, 2016.
HyperAdapt 1.0 will be available in the U.S. at select Nike retail locations. Appointments to experience & purchase begin 11.28.16. pic.twitter.com/t3YVLa8Rsl
— Heidi Burgett (@heidiburgett) September 20, 2016
“The HyperAdapt is a myth turned into reality,” Tiffany Beers, senior innovator at Nike, told Wired. “It’s so cool! You have no idea how cool it is to step in a shoe that automatically tightens.”