By Peter Suciu
Netflix may have just lost kid-friendly Nickelodeon content to Amazon Prime Instant Video, but now it’s got a new partnership with DreamWorks to fill that void. The result, apparently, will be more than 300 hours of brand-new programming inspired by characters from DreamWorks franchises including Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon.
Video streaming service Netflix on Monday announced a new, multiyear partnership with DreamWorks Animation whereby it will bring many of the studio’s beloved characters to the TV market via a branded collection of shows.
Marking the largest deal for original first-run content in Netflix’s history, the partnership will include more than 300 hours of new programming and give DreamWorks Animation a way to greatly expand its TV production and distribution. In fact, this will be the first time DreamWorks Animation’s characters will be introduced into the television market in this way.
The new shows will be inspired by characters from DreamWorks Animation’s hit franchises — including Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon — as well upcoming feature films. It will also incorporate the vast Classic Media library that DreamWorks acquired in 2012.