By PETER SVENSSON
BARCELONA, Spain —
Huawei, a Chinese company that recently became the world’s third-largest maker of smartphones, calls its new flagship product “the fastest smartphone in the world” and wants to use it to expand global awareness of its brand.
Parts of the presentation of the phone at a press conference Sunday in Barcelona, Spain, suggest that the company has some way to go in polishing its pitch for a global audience.
Richard Yu, head of Huawei’s consumer business group said the new phone can be programmed to display more than 100 different “themes,” or looks. This is important because “ladies like flowers, colorful things,” Yu said.