Ed returns with his brand new single ‘Bad Habits’ this Friday, marking his official return to music after a two-year hiatus.
There will be a YouTube premiere for the music video at 5am BST. Taking to Twitter to share the visual, the singer wrote “this was a lot of fun to shoot, apart from the jumping off a building bit x”.
To celebrate the release of ‘Bad Habits’ there will be a digitally animated version of the artwork activated on release. It will see the CD cover come to life via your phone through an AR experience.
Last month, Sheeran performed ‘Bad Habits’ live for the first time, which kicked off a week-long residency on The Late Late Show With James Corden. In his interview with Corden, Sheeran spoke about why he stays at Courteney Cox’s house whenever he visits Los Angeles, among others.
Watch the official music video for “Bad Habits” below and his vampire transformation.