As announced on their Instagram, on April 28th, 2017, virtual band Gorillaz will be releasing their latest album, Humanz. Fans have long awaited the band’s next release since their last album, The Fall in 2010.
Gorillaz uses the visual aspect just as much as the musical to convey their message. The virtual band consists of, 2-D, Murdoc Niccals, Russel Hobbs, and Noodle. These characters portray the story of the music . Fans of Gorillaz have deeply invested not only in the creators, but the fic-tional, animated characters who make up the band.
The band interacts with their audience and fans through these visuals of an animated band, and extends this relationship through their social media pages and website. It’s this engagement with the fans that has helped Gorillaz gain popularity over the years. Behind the music and visuals are Damon Albarn, musician, and Jamie Hewlett, illustrator.