Adobe just dropped a bomb on Creative Cloud subscribers. The company’s rebranding Creative Cloud All Apps as “Creative Cloud Pro” and bumping the price to $69.99/month, a significant jump from the current pricing.
The change hits existing subscribers in April 2026.
Here’s the deal. Adobe’s spinning this as adding value, unlimited AI generations, premium features like text-to-video in Firefly, access to partner AI models from Google, OpenAI, and Flux, plus something called Firefly Boards for collaborative mood boarding. You still get all the core apps: Photoshop, Illustrator, Premiere Pro, Lightroom, Adobe Express, and the usual 30,000+ fonts and stock assets.
But let’s be real. For indie creators already stretching budgets, this stings.
Adobe knows it too. They’re offering a cheaper alternative called Creative Cloud Standard. It includes the desktop apps, Photoshop, Illustrator, Lightroom, Premiere Pro, but with limited AI features and restricted access to web and mobile apps. No word yet on what that plan costs, but it’s clearly positioned as the budget option.
The AI stuff is the main differentiator. Creative Cloud Pro gets unlimited standard AI generations and premium features like video generation. Standard plan? Limited AI access. Adobe’s basically saying if you want to use their generative tools seriously, you’re paying the premium.
For working creatives who depend on these tools daily, the price hike is a tough pill. Adobe’s betting that the AI features justify the increase, but plenty of artists and filmmakers are already exploring alternatives, Affinity, DaVinci Resolve, open-source options.
The indie community has always found ways to work around corporate price increases. This might just accelerate that trend.
Existing subscribers can manage or cancel their plans anytime through their Adobe Account. The company’s offering support and FAQs for anyone with questions, but the bottom line is clear: pay more or lose features.
Adobe’s gotten comfortable being the industry standard. Maybe a little too comfortable.
