Picturehouse has acquired all North American distribution rights to The King of Color, a new documentary from director Patrick Creadon (Wordplay, Hesburgh) that explores the life and legacy of Lawrence Herbert, the creator of the Pantone Matching System. The film will premiere October 24 at AFI Fest before opening in limited theatrical release on December 12.

At 96, Herbert remains one of the most influential yet underrecognized figures in modern design. His invention of the Pantone Matching System (PMS) transformed the way artists, manufacturers, and brands communicate color across industries worldwide. The film features an in-depth interview with Herbert, offering a rare look into the mind that standardized color itself.

“Pantone is a language that connects artists, designers, and brands across the globe,” said Bob Berney, CEO of Picturehouse. “We’re proud to bring The King of Color to audiences everywhere and to honor Larry Herbert’s legacy of innovation and influence. Patrick Creadon has crafted a film that is as vibrant and inspiring as its subject.”

Creadon, best known for his acclaimed documentary Wordplay (a Sundance breakout), is known for illuminating the creative forces behind seemingly everyday phenomena. His directing credits also include If You Build It, ESPN’s 30 for 30: Catholics vs. Convicts, Hesburgh, and Ski Bum: The Warren Miller Story.

The King of Color traces Herbert’s journey from Depression-era Brooklyn to global innovation, spotlighting how one man’s vision turned color from a subjective art into a universal language that bridges creativity and commerce.