By AICreativeMedia
After years of development and research, Nike has announced the HyperAdapt 1.0 will hit stores by November this year. The announcement came from Nike’s public relations director Heidi Burgett through a tweet, announcing appointments to “experience and purchase” HyperAdapt 1.0 by November 28, 2016.
HyperAdapt 1.0 will be available in the U.S. at select Nike retail locations. Appointments to experience & purchase begin 11.28.16. pic.twitter.com/t3YVLa8Rsl
— Heidi Burgett (@heidiburgett) September 20, 2016
“The HyperAdapt is a myth turned into reality,” Tiffany Beers, senior innovator at Nike, told Wired. “It’s so cool! You have no idea how cool it is to step in a shoe that automatically tightens.”