By Armando

Microsoft has unveiled its first PC, the Surface Studio desktop PC that rolled out in New York today. Microsoft’s biggest product announcement at its Windows 10 event this morning, Studio goes on pre-order on the same day, with limited quantities going on sale in time for Christmas.

‘It’s not just a beautiful PC, it was made to make you more creative’, Panos Panay, Corporate Vice President for Surface Computing said at a New York launch event.

‘This is a new way to create, a new way to produce, it’s absolutely a new way to work,’ said Panay. ‘You can pick any angle, any position you want,’ he added, demonstrating the hinge.

Priced at $3,000, Surface Studio is clearly aimed at the more business creative segment of it’s potential buyers, an apparent play for Apple’s creative media base and studios that have long gravitated towards its Mac desktops for more than a decade.

Also coming next month is a new version of Surface Book laptop.