Apple’s iPad Mini Brackets Microsoft’s Surface In The Tablet Media War

Ewan Spence

So now we know the date of Apple’s next launch, Tuesday October 23rd, and everything is pointing towards the announcement of the iPad Mini. Of course many in the Cupertino-watching industry were expecting an announcement last week. Why go for a date later in the month?

First of all, the Occam’s Razor approach is simply that earlier in October wasn’t right for Apple and they needed another week or two to be ready. That could simply be a logistics issue, an area of the software or production that needed a few more days testing to sign off, or perhaps this the plan all along – to gain extra publicity from the earlier date and feed this into the increasing hype around the iPad Mini.