The film is the inspiring true story of Richard Montañez (Jesse Garcia) who as a Frito Lay janitor disrupted the food industry by channeling his Mexican American heritage to turn Flamin’ Hot Cheetos from a snack into an iconic global pop culture phenomenon.

The biographical comedy-drama film is directed by Eva Longoria, and stars Sons of Anarchy’s Jesse Garcia as Montañez while Annie Gonzalez is playing his wife, Judy.

Also in the film are Emilio Rivera, Dennis Haysbert, Pepe Serna, Tony Shalhoub, and TikTok star Brice Gonzalez.

“Flamin’ Hot” premiered this year at the South By Southwest, and is set for release by by Hulu and Disney+ on June 9, 2023