Today, Adobe (Nasdaq:ADBE) released online shopping data for the 2024 holiday season covering Cyber Week, the five-day shopping period from Thanksgiving through Black Friday and Cyber Monday. Based on Adobe Analytics data, the report provides the most comprehensive view into U.S. e-commerce by analyzing commerce transactions online, covering over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe Analytics is relied upon by the majority of the top 100 internet retailers in the U.S.* to deliver, measure and personalize shopping experiences online.

Consumers spent a total of $13.3 billion on Cyber Monday, up 7.3% YoY, and surpassing Adobe’s initial projection of $13.2 billion. In the peak hours of 8 pm to 10 pm, consumers spent $15.8 million every minute. Cyber Monday remains the biggest online shopping day of all time, as shoppers took advantage of bigger-than-expected discounts in categories such as electronics (peaking at 30.1% off listed price), toys (26.1%), apparel (23.2%), televisions (21.8%), and computers (21.5%).

Cyber Week (the five days from Thanksgiving to Cyber Monday) brought in $41.1 billion online overall, up 8.2% YoY. It was bolstered by record spending online during Thanksgiving ($6.1 billion, up 8.8% YoY), Black Friday ($10.8 billion, up 10.2% YoY) and over the weekend of Nov. 30 and Dec. 1 ($10.9 billion, up 5.8% YoY). Adobe expects the full holiday season (Nov. 1 to Dec. 31, 2024) to hit $240.8 billion, up 8.4% YoY.

Deals are expected to linger in the weeks ahead. After Cyber Week, discounts will come down from their peaks, but shoppers can still find good bargains through December 2024 in computers (peaking at 18% off listed price), toys (18%), electronics (17%), televisions (17%), apparel (17%), sporting goods (16%), and appliances (14%).

“While Cyber Monday remained the season’s and year’s biggest online shopping day, year-over-year growth was stronger on both Thanksgiving and Black Friday,” said Vivek Pandya, lead analyst, Adobe Digital Insights. “Early discounts were strong enough that many consumers felt comfortable hitting the buy button earlier on during Cyber Week, with Cyber Monday becoming ‘last call’ for shoppers to take advantage of big holiday deals.”