By Creative Media Times

Following its premiere at the Tribeca Film Festival, new Ed Sheeran documentary “Songwriter” has been bought by Apple, Deadline is reporting.

The deal is said to be in the “low to mid-seven figures” which would involve global rights to the doc including release on Apple’s multiple platforms. No specific release date was announced.

The documentary is currently screening at the Tribeca Film Festival in New York City where it premiered in the US this week. This followed the world premiere at the 68th Berlinale International Film Festival last February.

According to initial reviews, the documentary is an intimate look at the hit-maker as he carve out his career including his writing and musical process during tours.

The film is directed by his Sheeran’s own cousin Murray Cummings, who is apparently video-documenting the musician’s career the past few years, from his beginnings as well as during his tours around the globe and recording sessions, leading up to the release of Sheeran’s third studio album “Divide.”

For the tech giant, the acquisition is another addition to its growing exclusive content which includes similar docs such as Taylor Swift’s 189 World Tour and a behind the scenes look at the production of Pink’s “Beautiful Trauma”.